They Have A Rigorous Testing Process
Aldi takes the quality of its items extremely seriously. They implement strict policies in their kitchens. Each product is tested 30 times before it even makes it to the store. The corporation also re-tests each item once per year as well as again if a competitor launches a similar product.
Verzicht Is Their Philosophy
What is the meaning of verzicht? You may not find an exact translation in English but we can tell you the word means “giving up” and “doing without.” These are two good concepts to remember when you are aiming for simplicity. Employees of Aldi will not share too much with you because they are not allowed to talk to the media but an employee actually revealed the corporation’s business plan in a book. Aldi lives by the ideal of keeping things simple and the main goal is to set a target and worry about nothing else.