Zoe Sugg
As her brand calls her, as YouTube beauty expert Zoe Sugg (or Zoella, as her brand calls her) launched her 2017 makeup advent calendar 2017, viewers were not pleased with the high costs. And, of course, where there’s a light, there’s a fire when fans immediately trolled her social media and uncovered several scathing tweets she’d written years before. Fat bashing and derogatory gay slurs were exposed. She apologized and claimed that the remarks were taken out of context and that she would never mean something like that now.
Zoe Sugg
Ryan Lochte
Swimmer Ryan Lochte had about $2.3 million in endorsements before the 2012 Olympic Games. Of course, who can miss “Lochtegate”? After exaggerating a lie of him and his teammates being kept at gunpoint whilst visiting the Rio Olympics, he lost many sponsors, including Speedo and Ralph Lauren. He subsequently acknowledged he was intoxicated at the moment and apologized profusely.
Ryan Lochte